Wednesday, December 24, 2008

Buzzwords of 2008

Lexicographer Grant Barrett assembled a list of the Buzzwords of 2008 for The New York Times. The biggest part of the words came from the US presidential race, and a big chunk were inspired by the economic meltdown. A couple were born from the Beijing Olympics. But the biggest is a verb turned into a noun for use on the internet.
WASHINGTON — Politics without buzzwords is like sports without clichés, math without numbers or Blago without bleeps. Tough to imagine, in other words, especially in such a game-changer of a campaign year in which buzzwords were flying like shoes.

Buzzwords are what political wiseguys use to sound all important and knowing in a profession whose prime currency is the illusion of being both. They are like secret passwords for the chattering class, the verbal equivalent of a terrorist fist jab.

Picking out political buzzwords from 2008 is like shooting moose in a pigpen. The fundamentals were so dizzyingly strong, it could be tough to keep them all straight. Before you knew it “The One” had become “That One” and the “team of mavericks” were going rogue on each other. You mixed up Client 9 and Candidate 5 at the holiday party and tried to change the subject.

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